Actors Guild of Nigeria Seeks Strategic Expansion of Partnership with Globacom

The Actors Guild of Nigeria (AGN) has commended Globacom for its longstanding support of the Nigerian creative industry, while expressing a clear commitment to deepening collaboration in ways that will further empower Nollywood practitioners and unlock new economic value across the sector.

Actors Guild of Nigeria remains the umbrella professional body for screen actors in Nigeria, the AGN continues to play a pivotal role in advancing professional standards, protecting members’ welfare, and championing the collective interests of practitioners. 

Over the years, Nollywood has evolved into a globally recognised cultural and economic force driven in part by sustained partnerships with visionary corporate institutions.

During a recent courtesy visit to Globacom’s headquarters, the National President of the Guild, Alhaji Sanusi Abubakar Yakubu, acknowledged the company’s trailblazing role in elevating the status of actors within Nigeria’s brand and commercial ecosystem.

“Globacom was among the first corporate organisations to recognise the value of actors through structured endorsement deals at a time when such opportunities were limited. This intervention helped reshape public perception of the profession and contributed significantly to its growth, credibility, and wider acceptance,” he stated.

He further noted that numerous actors have benefited from Globacom’s ambassadorial programmes and industry-facing initiatives, which have enhanced both professional visibility and economic inclusion.

Alhaji Yakubu also revealed plans for a forthcoming International Screen Actors Awards ceremony designed to celebrate excellence, strengthen industry cohesion, and position Nollywood more competitively within the global creative economy. He expressed confidence in Globacom’s potential role as a strategic partner in delivering a high-impact programme.

Also speaking, the Secretary of the AGN Board of Trustees, Mr. Sunny McDon W, underscored the importance of consolidating and expanding the existing relationship between both institutions.

“There is significant opportunity to evolve this relationship into a more structured and impactful partnership one that delivers measurable value for our members while advancing Globacom’s engagement within the creative economy,” he said.

In response, Globacom reaffirmed its openness to deepening collaboration with the Guild, reiterating its commitment to supporting the growth of Nigeria’s creative sector. The company described the AGN as a critical stakeholder within the nation’s cultural and economic landscape.

The Director of Marketing Communications at Globacom, Mr. Balasubramanian Ramanathan, highlighted the company’s suite of digital platforms and innovative solutions tailored to enhance content distribution, expand audience reach, and unlock new monetisation pathways for creative professionals.

Both organisations expressed a shared commitment to exploring forward-looking partnerships that will sustain the growth, resilience, and global competitiveness of Nollywood.

Members of the AGN delegation included the National Director, Policy & Implementation, Mr. Don Pedro Aganbi, and the Lagos State Acting Chairman, Mrs. Funmilola Mary Edward.