Africa’s creative economy has rapidly evolved from cultural expression into a strategic economic force—driving influence, innovation, and income across the continent.
Fueled by expanding mobile connectivity and rising internet penetration, Africa’s creator economy is estimated at $60 billion today and projected to approach $200 billion by 2030, according to multiple industry reports. Social media platforms now sit at the center of this growth, transforming creativity into scalable digital enterprises.
In Nigeria—the continent’s largest internet market—social media adoption continues to surge. TikTok alone reaches an estimated 44% of Nigerian internet users, positioning the platform as a major driver of digital engagement, youth culture, and monetization opportunities. With year-on-year user growth exceeding 50%, TikTok has become one of the fastest-growing platforms in the country.
Beyond audience size, Nigeria’s influence lies in the global reach of its creators. From dance and comedy to livestreaming and lifestyle content, Nigerian TikTok stars command millions of followers and billions of cumulative views, converting cultural relevance into brand equity and economic value.
As brands, agencies, and investors increasingly prioritize influencer-led marketing and social commerce, Nigerian creators are shaping consumer narratives both locally and internationally—redefining how digital attention translates into sustainable income.
This report highlights the Top 10 most-followed Nigerian TikTok creators in 2025, examining the personalities leading the platform’s growth and the broader structural shifts pushing West Africa’s creative economy onto the global stage.
1. Purple Speedy
Followers: 17.4 million
Total Likes: 506.5 million
Peace Pever Anpee, widely known as Purple Speedy, is Nigeria’s most-followed female TikTok creator and one of Africa’s most recognizable digital personalities.
Her brand is built on high-energy choreography, polished transitions, and a distinctive purple-themed aesthetic that sets her apart in TikTok’s trend-driven ecosystem. Since joining the platform in 2019, Purple Speedy experienced explosive growth between 2021 and 2023 as Afro-fusion dance content surged in popularity.
Her videos frequently generate between 900,000 and over 20 million views, with a peak viral moment reaching 22.5 million views, cementing her status as one of Africa’s most-watched dance creators.
A key driver of her sustained engagement is her creative and personal partnership with fellow TikTok star Crispdal (Elijah Chinye). Together, they form one of TikTok Nigeria’s most successful creator duos, producing viral couple choreography and brand-friendly visual storytelling.
2. Itsyaboymaina
Followers: 14.2 million
Total Likes: 590.1 million
Abdullahi, professionally known as Itsyaboymaina, is one of Nigeria’s most successful TikTok comedians. His sharp, relatable humor and highly shareable short-form skits have earned him a massive following.
By 2025, Itsyaboymaina had accumulated 590 million likes, with his most-watched video surpassing 126 million views—one of the highest view counts recorded by a Nigerian creator. His ability to quickly adapt viral trends while maintaining a distinct comedic voice has driven consistent cross-platform growth.
3. Peller (Habeeb Hamzat)
Followers: 13.8 million
Total Likes: 568.3 million
Habeeb Hamzat, popularly known as Peller, is one of Nigeria’s most influential TikTok livestreamers. Inspired by global streaming personalities, Peller initially struggled to gain traction after joining TikTok in 2021. His breakthrough came in 2023, when his sarcastic, understated reactions on livestreams resonated with audiences.
His growth accelerated in 2024 following strategic collaborations—particularly with TikToker Jadrolita (Javis)—and the success of his comedy series Peller’s Palava. That same year, a livestream appearance with Nigerian-Canadian rapper Dax significantly expanded his reach.
In July 2024, Peller received industry recognition after winning Best Content Creator at the Trace Awards Africa.
4. Crispdal (Chinye Elijah)
Followers: 13.2 million
Total Likes: 259.6 million
Born Chinye Elijah, Crispdal is a dancer and lifestyle content creator whose energetic choreography and fashion-forward visuals have made him one of Nigeria’s most-watched TikTok personalities.
He launched his TikTok career in late 2020 and rose rapidly through consistent collaborations—most notably with his fiancée, Purple Speedy, whom he met on TikTok in 2021 and proposed to in 2024. Today, Crispdal maintains a strong presence across TikTok, Instagram, and YouTube, with multiple brand partnerships.
5. Emma Ifeanyi
Followers: 12.8 million
Total Likes: 242.2 million
Emma Ifeanyi (born Emmanuel Kweku Chukwudi) is a Nigerian-Ghanaian comedian known for character-driven skits and cultural parody. Born in Accra to Nigerian parents, his content reflects a dual cultural identity, blending Nigerian and Ghanaian humor.
Frequently using Bollywood soundtracks, exaggerated personas, and everyday scenarios, Emma Ifeanyi has become one of the most recognizable faces on Nigerian TikTok by late 2025.
6. Agent of Laughter (Godson Chukwuebuka Eze)
Followers: 12.6 million
Total Likes: 119.9 million
Godson Chukwuebuka Eze, known professionally as Agent of Laughter, is a fast-rising Nigerian comedian celebrated for his energetic skits and expressive delivery.
He gained early exposure through collaborations with the Xploit Comedy team and creators like Brodashaggi, building momentum through consistency and evolving content formats. Beyond comedy, Agent of Laughter has expanded into music, featuring on Rotanna’s 2025 track Thank God.
7. Endurance Grand
Followers: 12.5 million
Total Likes: 224.9 million
Endurance Dzigbordi Dedzo, professionally known as Endurance Grand, is a Ghanaian-Nigerian dancer, choreographer, and actress. A prominent member of the DWP Academy, she is regarded as one of Africa’s leading dance talents.
Her TikTok content—ranging from choreography and dance challenges to lifestyle vlogs—has earned her over 12.5 million followers. In addition to winning Best African Female Dancer (2025), she made her acting debut in The Fisherman (2025), the first Ghanaian film selected for the Venice Film Festival.
8. Brain Jotter (Chukwuebuka Emmanuel Amuzie)
Followers: 11.6 million
Total Likes: 137.4 million
Brain Jotter is a comedian, influencer, and philanthropist who transitioned from Instagram comedy to TikTok dominance. A University of Lagos graduate, he is widely known for collaborations with top Nigerian entertainers and for creating the viral “Gwo Gwo” dance challenge.
He remains a key figure in Nigeria’s digital comedy ecosystem, with live shows, stage productions, and brand partnerships extending his influence beyond social media.
9. MachiGoldPranks
Followers: 11.1 million
Total Likes: 154.2 million
Lagos-based creator MachiGoldPranks (Onyemachi Daniel Chinweolu) is best known for his spontaneous street pranks and public reaction videos. His authentic, high-energy content consistently trends on TikTok, making him one of Nigeria’s leading prank creators.
10. Sabinus (Mr Funny)
Followers: 8.9 million
Total Likes: 146.5 million
Emmanuel Chukwuemeka Ejekwu, popularly known as Sabinus, is a comedian, actor, and skit maker whose digital success has crossed into Nollywood. With millions of followers across platforms, Sabinus remains one of Nigeria’s most consistent comedy creators, known for relatable humor and strong audience engagement.
Source-Nairametrics
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