The Director-General of the commission, Charles Ebuebu, made the appeal while highlighting the transformative impact of digital broadcasting on Nigeria’s creative and media ecosystem. He noted that the transition from analogue to digital platforms is not just a regulatory shift, but a strategic opportunity for content creators to expand their reach and tap into new monetization channels.
According to Ebuebu, the DSO will significantly improve content distribution, allowing creators to deliver higher-quality programming to wider audiences across the country. He added that digital migration would also foster stronger collaboration within the industry, opening doors for partnerships between broadcasters, filmmakers, and digital content producers.
Industry stakeholders believe that Nigeria’s digital switchover, once fully implemented, could unlock substantial economic value for the creative sector. With improved signal quality, more available channels, and enhanced audience targeting, content creators stand to benefit from better advertising opportunities and data-driven content strategies.
The NBC reiterated its commitment to supporting the transition process, urging stakeholders to align with evolving broadcast technologies and global best practices.
As Nigeria continues its gradual shift to digital broadcasting, analysts say early adopters among content creators will be best positioned to dominate the emerging media landscape and capitalize on the next wave of growth in the country’s booming creative economy.
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