FG Raises Alarm Over Content Surge As 15,000 Nigerians Create Digital Content Daily

Nigeria’s creative scene is booming. According to Obi Asika, Director-General of the National Council for Arts and Culture (NCAC), Nigerian creators produce between 10,000 and 15,000 original pieces of content daily across more than 60 digital platforms, reaching a combined global audience of over 3 billion annually.

Obi Asika, DG, National Council for Arts and Culture (NCAC),

Speaking at the symposium “Art, AI and the Human Questions” in Abuja, Asika highlighted the country’s rising influence in the global creative space. He stressed the urgent need for policies that allow creators to retain ownership and value from their work, particularly as AI reshapes content creation and distribution.

“What we want to see is more domestic platforms that allow us to retain intellectual property and value at home, while creators benefit from monetisation, gigs, and education. It should not be just about engagement,” he said.

Asika also spotlighted the potential of AI in heritage preservation, suggesting technology could bring Nigeria’s 6,000+ heritage sites to life through storytelling, virtual experiences, and digital reconstructions, attracting both local and international attention.

However, he cautioned that AI isn’t a shortcut to success:

“Technology will mainly benefit individuals who already have clarity, skills, and direction in their craft. Ethics matter, and there’s always the good and the not-so-good in new tools.”

Nigeria’s creative sector continues to expand rapidly, cementing the country as a global content powerhouse.