Detty December pulls thousands of visitors, returnees, and businesses into Lagos every year—turning the city into a booming hub of parties, concerts, travel, and nonstop spending. From Victoria Island to Lekki and Ikeja, the festive season drives a massive spike in commercial activity, and some sectors feel the impact more than others.
Here are the 10 businesses that earn the most during Detty December:
1. Hotels
Hotels operate at full capacity throughout December. Many visitors book weeks ahead, with premium rooms selling out first. Last year alone, Lagos hotels made billions as guests paid extra for comfort and proximity to top events.
2. Short-Let Apartments
Short-lets experience an even steeper rise. Travellers looking for privacy and bigger spaces drive up demand. Hosts often raise rates into six figures per night during peak periods.
3. Nightclubs and Lounges
December is the nightlife industry’s golden season. Clubs run back-to-back parties, table bookings sell out fast, and bottle service becomes a major cash machine. Some top nightclubs reportedly made billions in one month.
4. Event Centres and Concert Venues
From weddings to mega concerts, halls and arenas get booked months in advance. Event venues enjoy a December-long boom as Lagos hosts nonstop shows, parties, and corporate events.
5. Luxury Car Rentals
High-end vehicles become hot commodities. Rental prices triple as visitors prefer SUVs and premium sedans to move around stylishly during the festive rush.
6. Beaches and Resorts
Families and groups troop to private beaches and resorts for relaxation. Bookings spike throughout the holidays, especially when people want to escape the city’s famous December traffic.
7. Cinemas and Film Premieres
Nollywood drops major releases during December, pushing cinemas to record their highest foot traffic of the year. Red-carpet premieres and holiday blockbusters pull in massive crowds daily.
8. Restaurants and Food Vendors
Food business booms. High-end restaurants stay fully booked, while street vendors cash out as events run deep into the night. Even small eateries enjoy increased sales from the holiday traffic.
9. Beauty, Grooming & Fashion
Everyone wants to look their best. Salons extend their hours, makeup artists get fully booked, and tailors race to deliver December outfits. Stylists earn big from concerts, weddings, and photo shoots.
10. Digital Payments & E-Commerce
Online transactions surge as people buy gifts, outfits, and event tickets. Hotels, clubs, and some businesses even accept crypto from international travellers for quicker, borderless payments.
1. Hotels
Hotels operate at full capacity throughout December. Many visitors book weeks ahead, with premium rooms selling out first. Last year alone, Lagos hotels made billions as guests paid extra for comfort and proximity to top events.
2. Short-Let Apartments
Short-lets experience an even steeper rise. Travellers looking for privacy and bigger spaces drive up demand. Hosts often raise rates into six figures per night during peak periods.
3. Nightclubs and Lounges
December is the nightlife industry’s golden season. Clubs run back-to-back parties, table bookings sell out fast, and bottle service becomes a major cash machine. Some top nightclubs reportedly made billions in one month.
4. Event Centres and Concert Venues
From weddings to mega concerts, halls and arenas get booked months in advance. Event venues enjoy a December-long boom as Lagos hosts nonstop shows, parties, and corporate events.
5. Luxury Car Rentals
High-end vehicles become hot commodities. Rental prices triple as visitors prefer SUVs and premium sedans to move around stylishly during the festive rush.
6. Beaches and Resorts
Families and groups troop to private beaches and resorts for relaxation. Bookings spike throughout the holidays, especially when people want to escape the city’s famous December traffic.
7. Cinemas and Film Premieres
Nollywood drops major releases during December, pushing cinemas to record their highest foot traffic of the year. Red-carpet premieres and holiday blockbusters pull in massive crowds daily.
8. Restaurants and Food Vendors
Food business booms. High-end restaurants stay fully booked, while street vendors cash out as events run deep into the night. Even small eateries enjoy increased sales from the holiday traffic.
9. Beauty, Grooming & Fashion
Everyone wants to look their best. Salons extend their hours, makeup artists get fully booked, and tailors race to deliver December outfits. Stylists earn big from concerts, weddings, and photo shoots.
10. Digital Payments & E-Commerce
Online transactions surge as people buy gifts, outfits, and event tickets. Hotels, clubs, and some businesses even accept crypto from international travellers for quicker, borderless payments.
Detty December is big business for Lagos, powering multiple industries and injecting billions into the economy each year.
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